You are to create an animated, interactive
masthead to be placed on YouTube for a new soft drink. This
masthead is advertising space. You may
choose the product to be advertised but make sure that it will allow you to
develop and show off your skills as a web animator as much as possible. It must:
● target a fresh audience group for the
product
● created in Photoshop and Adobe Flash
● follow a conventional YouTube in-page
masthead size (970x250)
● contain at least 2 interactive elements
● contain some vector animation
● be a completely original campaign, however
you are allowed to include the product’s logo, company logos and any imagery
associated with the product so long as you address the legal implications in
your planning notes
The Final Banner
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