Task 2 - Due 19th Jan

Clearly identify how you will approach the brief.  South Thames promotional video.

 What will you need to do in order to meet the client needs?

•      We will need to understand there target audience, we will need to decide if the promotional video is going to be formal or informal and finally we need to decide if we want the students or the building to be the main focus of the video

 

What will you film?

•      We will the surrounding area, the building and its facilities and we will also film some students and teachers in a interview setting.

how and where?

•      We will book out the camera in order to film the surrounding area around the college, we will also film inside various other faculties within the college such as the library and the sports hall.

 

Who are the target audience and how will you reach them?

•      Our target audience are potential students of this college there age range can vary between 16-25 year olds.

 

 Plan your promotional video:

 We are going to take some shots outside of college, to get a general idea of the location. Later on we will take some interior shots and get some interviews. Take some shots in the library and the old College building. Figure out some the rest of the shots on the fly.

  The question we're going to use are:

• How old are you?

• How long have you been at this college?

• What course are you doing?

• What is your favorite thing about this college? etc.

 

 

We will use upbeat music, with appropriate audio levels to avoid for music to be too dominant over the video. Audio bites and loops will be used during the production from royalty free sources to create the intro or simply use garage band only, to avoid any copy right issues.

 

We might use  Bright, Uplifting music from icoompetech.com (royaltyfree).

And we made two different intro versions for the video:

 

 http://www.datafilehost.com/d/dc571029

http://www.datafilehost.com/d/041eb22e

 

Ethical side includes taking care of swearing, bullying and things of that sort, we are keeping that out of our production process.

 

 We must make sure that we don’t use any copyrighted footage, images, music. If copyrighted footage is used, the production team might get sued, and the video taken off youtube.  So basically all the content used in our video must be paid for or royalty free with some recognition in the credits of the video.