Friday 19 December 2014

Legal & Financial

Legal & Financial

Financial – Raising money to start a Business

Before starting your business you have to make sure that you've done your market research,
which if done improperly can greatly affect your business start up.
If you are looking into bank loans you have to present your business plan to your bank
and prove to them that you'll be able to pay back the loan with interest.

You can get support from government schemes including:
  • grants
  • finance and loans
  • business support e.g. mentoring, consultancy 
  • funding for small and medium-sized businesses and start-ups 

Third option would be private/crowd fundraising.
There are number of websites that allow you to raise money for your business idea
or anything really that people would like and contribute to it. The idea behind
crowd fundraising is for you to propose your idea to the wider public and if they
like it, they will contribute by giving you a small (or in some cases big) amount
of money for your business idea. Now, people don't usually give out money just like that.
They have to have interest in your product and they expect something in return. For example
if you are making a technological product like e.g. a new fitness band, your supporters will
expect for you to ship them the final product if they have pledged more that the products value.
These are some of the website that do croud fundraising:

  • Kickstarter - https://www.kickstarter.com/ 
  • IndieGoGo - www.indiegogo.com/
  • Crowdfunder - www.crowdfunder.co.uk/


The forth and the final option is selling shares.
You can fund your business by selling shares in your company.
How does it work?
Selling shares is basically selling the percentage of you company to the investor that is
investing in your business. They would give you a certain amount of money in exchange for
a percentage of your company. There are multiple types of investors when it comes to shares:

  • ‘business angels’ (wealthy individuals who invest in start-up businesses)
  • ‘venture capital’ from companies who invest large sums of money in businesses that they think will grow quickly (known as ‘private equity’ companies) 
  • Crowdfunding (where a large group of people invest money in a business idea, usually via the internet)

Sole trader, Partnership and Limited Companies.

Sole trader is a exclusive owner of a business, and entitled to keep all profits after the tax
has been paid. Sole trader is also responsible for all losses.

Business Partnership – A company that has two or more individuals that mange and operate
the business. They're equally and personally liable for all debts and profit of the business.

Limited Companies - A limited company is an organization that you can set up to run your business. It’s responsible in its own right for everything it does and its finances are separate to your personal finances. All the profit the company makes is owned by the company after it pays Taxes.

Pros and Cons.

Of being a Sole Trader:

Pros:
  • You get to keep all the profits
  • You don't have to report to anyone, you are your own boss
  • You have the full control of your business 
  • If you feel like taking a day off, you can

Cons:
  • You are responsible for all losses
  • If you don't work, you don't get paid
  • You must be a self-starter


Of business partnership:

Pros:
  • You split costs and share risks with your partner
  • Bigger network
  • Sector knowledge  
  • One can take a time off while the other partner works.

Cons:
  • Conflict over being the leader  
  • Hard to find the right person for a partner. 
  • Less independence


Of Limited Company:

Pros:
  • Lower personal financial risk
  • Credibility 
  • Better tax rates

Cons:
  • Accountancy fees are generally more expensive 
  • There is less privacy than a sole trader.  
  • More costly starting up as you will have to pay to form a Limited Company


Wednesday 17 December 2014

Kraftwerk Magazine

Magazine development

Designers Technical Commentary










These are different types of file formats. File formats are orderly sequences of data used to encode digital information for storage or exchange. Digital media files may be large. By compressing them, it makes storing them much easier. When you compress some of the files this may lead to losing the quality of the the media. 

Vectors images are made and displayed within drawing programs. Most vector images include 2 and 3-d drawings, logos and fonts. They are made up of lines, curves and shapes with editable attributes such as colour or fill. Vector images are "resolution independent": they can be reshaped or rescaled without losing quality. 




Bitmap images are created when you take a photograph using a digital camera or scan an image from a magazine.
A bitmap image is made of many parts, called pixels, which are often many different colours. its is possible to edit each individual pixel.
As the computer has to store information about every single pixel in the image, the file size of a bitmap graphic is often quite large.
Resizing a bitmap graphic tends to lose quality.


THE FLASH BANNER
 I've composed my flash banner in After Effects with each section having its
fade in and fade out time, this was made just in case if i decide to put in user control
in, in order for them to select the slide they would like to see.  After exporting the video
in .flv format I've placed it into Adobe's flash, did a bit of coding and exported it to .swf
Later on it was uploaded on joomag.com for my magazine.



THE MAGAZINE

For my Magazine's Title i used dafont.com to find the suitable font for the style i was going for.


The overall design of the magazine is based on black and white theme
with elegant fonts and decals.


Sponsor page leave a blank space for the advertisments (flash banner).


The only page that is covered in pictures is the Contents Page.
But it also features black and white theme.


The first article should give out that "wow" effect.
Bentley Continental GT and darth vader really do give out
that dark image.


I used the double page to make a comparison between Nissan GTR
and Ferrari 458. I made the two pages merge together and split the content
between the pages.

 
The back page. I kept it simple with the magazines logo and a bar code.
 

Copyright 2014 - Kraftwerk

Ideas for my Magazine

The first idea was to make a Gaming Magazine.
 


The second one was to make a motor sport magazine, 
later i decided that i should stick with this one.